![]() The new name, inspired by an ancient Greek term relating to the sun, reflects the organization’s “mission to be a patient-centric and innovative bright spot in the recovery landscape with a continuum of care patients need to reach their full potential,” according to its release. Helio Health worked with Mower, a Syracuse–based advertising and marketing agency, on its rebrand. It resulted from feedback from “friends and colleagues” in Rochester and became a priority once it moved into the Binghamton market. The organization had been thinking about a rebrand “for a couple of years,” says Klemanski. The ads will show “that if they are experiencing a substance abuse or mental health or some other type of mental-health related disorder, that we’re that place that they can go,” he adds. The rebrand also won’t result in any change to staffing, leadership, or current locations.ĭuring his remarks, Klemanski played a short video of an advertisement campaign that will be seen “primarily” in the Syracuse, Binghamton, and Rochester markets so the organization can inform the public about itself and its services. The name change to Helio Health won’t alter any of its current services, and its relationships with referral partners will remain the same, the organization contends. “We need a name that reflects that, so that the people in Rochester and Binghamton and all those other counties aren’t confused and think they’re all going to Syracuse for treatment,” Klemanski told CNYBJ after the formal announcement. Helio Health also treated people in 60 different New York counties last year. The organization has clinics, treatment services, and other community-support services in Rochester and in Binghamton. ![]() In a news release issued that day, Klemanski noted that “the SBH name has become outdated.” Klemanski announced the rebranding to Helio Health at its office located at 329 N. “We’re really excited because this new name, this new identity … better reflects for everyone who we are and what we do,” Jeremy Klemanski, president and CEO of Helio Health, said in his remarks at the June 26 announcement. SYRACUSE - Syracuse Behavioral Healthcare (SBH) has changed its name to Helio Health as part of an organization-wide rebrand. He spoke to a gathering at Helio Health’s office at 329 N. Jeremy Klemanski, president and CEO of Helio Health, on June 26 announced Syracuse Behavioral Healthcare’s rebranding to Helio Health.
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